Basics of lead magnets

A lead magnet is a free resource that attracts potential customers for your niche to click on. By using this free content, the potential buyers are more likely to sign up for your email list and eventually become paying customers.

This is what makes lead magnets one of the most important parts of your content marketing strategy.

Lead magnets can take many forms, but they usually have the following characteristics:

  • Promotes your business (generates leads)
  • Free to deliver (no cost)
  • High perceived value (perceived as valuable, helpful, or informative)

That means customers get something of value, the business gets something of value, and everyone wins.

What Makes a Good Lead Magnet?

There are 7 things that your lead magnet should do if you want it to be absolutely irresistible.

The BEST lead magnets:

  1. Solves a real problem – if your lead magnet doesn’t solve a real problem that your prosepctive customers have or if it doesn’t give them something they really want, it won’t work at all.
  2. Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to easily achieve something.
  3. Super specific – don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert potential customers (and if you can personalize this lead magnet to a specific landing page, that’s even better!).
  4. Quick to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed.
  5. High value – your lead magnet should have both high perceived value and high actual value.
  6. Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification.
  7. Demonstrates your expertise or UVP – when someone consumes your lead magnet, it should demonstrate your expertise. This helps turn leads into customers down the road.

If you can nail these qualities, you’ll see conversions dramatically rise across your funnel.

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